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Home » Women Who Inspire: Artist Racquel Dwomoh!

Women Who Inspire: Artist Racquel Dwomoh!

July 18, 2013 By Tamara

Instagram is such a wonderful social media tool!
It has enabled me to connect with so many creative, friendly and even fitness conscious individuals.
A couple months ago I discovered an up and coming designer by the name of Racquel Dwomoh. Her hand crafted statement tees, totes and bracelets are highly sought after for their unique appeal, vibrant colors and eloquent display of homage to her African ancestry.

Her popular t-shirts and sweatshirts showcase many different faces of beautiful brown women adorned with various natural hairstyles and bold kente patterns. Every time I go to order my choice of shirt from the shop, it is sold out, I kid you not! The people love her ^_^

Even though we have yet to meet in person she’s always been so welcoming when I message her on instagram. I am so grateful to be able to interview her for travelingnatural.com
I honestly don’t even know how she finds the time while managing her growing empire!

You can check out her shop QuellyRue Designs here.

Please introduce yourself (for those reading that have been sleeping under a rock ha ha)
Hi All, my name is Racquel Dwomoh and I am the creator behind the label, QuellyRue Designs. QuellyRue Designs is collection of tote bags, African jewelry, contemporary jewelry, hair accessories, apparel, and more. All handmade with an Afrocentric flair.

 

How would you define your craft?
 I would define my craft as evolving, necessary, and reminiscent of a love for Africa.

 

  What was (or is) the hardest part of getting started with your business?
QuellyRue Designs is a one woman show! I wear every hat from designer, creator, model, photographer, administrator graphic designer, to shipping manager, marketing and PR executive. I do it all myself!  So the hardest part for me was overcoming the challenge of managing my time in a better way. I still haven’t quite mastered this but I’m getting there.
What inspires you everyday when you wake up? Does it also inspire your creative side?
    Art inspires me every day. It is my outlet for expression. I wake up and I just want to create something. For as long as I can remember, I have made things, drawn or painted, and now I sew as well.
I have always expressed my creativity in one form or another. I don’t think I ever seriously considered being anything other than an artist or maker of some sort.

The inspiration behind QuellyRue Designs comes from many places – my cultural legacy, my colorful memories growing up as a child in the buzzing city of Accra, Ghana, my own crazy imaginations, nature, happiness, truth, colors, textures, African prints, the beautiful women of Africa, the beauty of natural hair, and individuals also inspire me. I try my hardest to remain open because inspiration can visit anytime.

 I view you as a very successful up and coming designer, do you feel the same way about your work?
 Oh my, thank you! I put my heart into every piece that I make, and I hope it translates into my work.
There’s a great joy in dreaming of an idea and then creating it with your own hands. Every day I feel lucky to do what I do.
If I can make someone smile and feel happy when they give or receive one of my pieces, I am rewarded. To create for a living is not only my pleasure, it’s my privilege, and I’m very grateful for that.
QuellyRue Designs is my baby and I am so proud of its success. I truly am enjoying this beautiful dream while awake.

 

How important is social media today in promoting your business?
Social media has helped me tremendously!
Social networking is a great way to promote your product and it’s FREE!
For example, my business Instagram page has brought a large number of customers into my shop.
I really love connecting with my customers, and seeing people enjoy something that I’ve made.
I am endlessly thankful for all of the dedicated bloggers who have promoted my work over the years, and I am always humbled by the comments and compliments that I receive from family, friends, customers, and fans.
 Now I wouldn’t be the TravelingNatural if I didn’t ask the next question lol! But can you talk a little bit about your natural hair 
 I have to admit I am not a product junkie at all. Though, I do commend all the companies who cater to the Natural Hair/Skin community.
During my transition phase, I lived on all the natural hair care blogs, YouTube channels, forums, etc for guidance.

I practically transformed into a natural hair scientist/chemist, balancing the PH levels of my hair, concocting DIY homemade hair products, and hunted down all those fancy oils in their purest forms (jojoba, rosemary, olive oil, etc). The experience became quiet overwhelming for me.

I dread going to beauty supply stores for hair products. I walk in and feel as though I just entered a new world. Suddenly, I am attacked by products with labels I need to fully inspect for those harsh chemicals I can barely pronounce.

I just get so lost and confused. I keep it very simple now and stick to my good ole 100% Pure Unrefined Organic Raw shea butter with a splash of H2O.

My mother used Shea butter on my hair growing up, and it still works wonders keeping my hair moisturized. And like most naturalbelles, I try not to shampoo my hair as often because I find that shampoo strips my hair of its natural oils.  So instead, I condition at least 1 to every 2 weeks. And when I do shampoo, I pre-poo first with whatever oils I have available. I also use leave in conditioner when styling.

I’ve been using Cantu Shea Butter and I like it. I try not fuss with too many hair products because I do have very sensitive skin and the last thing I want is to cause a breakout from using too many different products.

When I travel all I need is my wide tooth comb, a satin bonnet to protect my hair at night, conditioner, and shea butter.

What advice can you share with young women reading that aspire to start their own business or break into the fashion industry but don’t know where to start?
    I firmly believe in following your heart, regardless of what anyone else may think. It was a real leap of faith to follow mine, but I’ve learned in life that it’s the only way to live. I opened up my shop with no expectations.

I just thought “what will be will be.” I was actually quite nervous to jump in, but I’m so glad I did. My business has definitely helped me grow a lot as an artist and a person.

I’m always humbled by the thought that my pieces are somewhere in other people’s closet or jewelry box, and part of someone’s life.

I’m also constantly surprised by how warm and appreciative customers are towards grassroots shops like mine. It is very important to always align your creations with your vision and your values. There are so many designers making so many incredible goods.

You just have to use your own style and your own talent and make the things in the super-special way that is your own.

 How do you feel about  the design world as it is today? It seems as though everyone from celebrities to YouTube gurus have a clothing line, t-shirt line, jewelry line etc. Does this make it harder for the “true/real” artist to shine?
     I approach my work primarily as an artist rather than strictly as a fashion designer. Making things from this point of view allows me to be free to try new techniques but most importantly, to just create.

Today, it can be a painting for home décor. Tomorrow it might be jewelry for my accessories line.  Heck, I just might decide to write a book next and add author to my resume.
I believe that regardless of whether you are a celebrity, YouTube guru, “true/real” artist, as long as you truly love doing what you do and it comes from the core of your soul, your work will speak for itself and you will shine regardless.

And if your actions inspire others to become more and or to invest and support your work, even better! Do what you love, and the rest will follow.

 

Filed Under: INSPIRATION, WOMEN WHO INSPIRE Tagged With: blogging, women who inspire

Comments

  1. Amma Mama says

    August 28, 2013 at 2:27 PM

    #GIFTED
    I admire her and I adore her creations 🙂

  2. blogging says

    September 15, 2013 at 2:59 PM

    Yes! She is awesome!

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